In Defense of Google’s AMP Framework
AMP Retains Advantages Despite Google Search Changes Google dropped what many in the web development community took as a bombshell in an April 2021 Search Central Blog post […]
Core Web Vitals
AMP Stands Out in Core Web Vitals Research Project
Core Web Vitals, Google’s pending search ranking signal, scores real-world site performance based on actual traffic. And developers have been taking Page Experience and Core Web Vitals seriously, […]
Google’s CLS Update Helps PWAs Achieve Accurate Performance Scores
Google’s update changes the maximum time to calculate cumulative layout shift. Google announced a significant change to how Cumulative Layout Shift (CLS) is calculated within Core Web Vitals […]
Core Web Vitals Uses Real-World Traffic for Scoring
Core Web Vitals – Google’s upcoming search ranking signal – focuses on three specific areas of the user experience: loading, interactivity, and visual stability with specific metrics that […]
How Google’s Core Web Vitals will Rank Websites
Let’s get to the bottom of how Core Web Vitals (CWV) will work. Here’s five answers to questions we keep hearing. Core Web Vitals is Google’s next big […]
AMP Pages are 5X more likely to pass Core Web Vitals
It’s no surprise that AMP pages fare well with Core Web Vitals. In fact, Google announced that 60 percent of AMP domains pass Core Web Vitals, compared to […]
Mastering Core Web Vitals
A Guide to Page Experience When the internet was born, cell phones could only be found in your rich uncle’s Porsche. They were limited to calls and text. […]
Lighthouse 6.0 Revamps the Metric Mix
Earlier this year, Google released Lighthouse 6.0, the latest version of its automated website auditing tool, which landed in Chrome this July. The new version includes a re-weighting […]