JM Bullion is an online retailer of gold and silver products, from bars to rounds to coins. The retailer partnered with WompMobile to transform its mobile site into a lightning-fast, accessible and enjoyable shopping experience. In turn, customers responded, engaging more often.

Which products were used?

Mobile Optimize

A world-class mobile experience, optimized for small screens

Accelerated Mobile Pages

Lightning-fast mobile pages that enhance SEO and increase conversions

Mobile Optimize

Powerful ecommerce on small screens

WompMobile deployed a single URL, JavaScript-adaptive solution to convert the JM Bullion experience to mobile optimized. With the WompMobile platform, integration of the desktop experience to mobile was seamless, including its search functionality, CMS, analytics and marketing – all without requiring APIs or back-end access. The result is a beautiful, high-performance mobile website, perfect for on-the-go shoppers.


Accelerated Mobile Pages

Boosting mobile sales

JM Bullion adopted Accelerated Mobile Pages to enrich user engagement across the customer buying journey. After infusing instant-loading mobile pages – creating a powerful sales funnel, applied to key acquisition channels – customers responded by spending more time and money on the site. Mobile speed boosts sales, it’s that simple.


increase in conversion rate


higher order value for AMP users